Bing is a search engine developed by Microsoft that organizes and finds answers to any queries. Bing announced tie-up with Yahoo and agreed to use the search results provided by Bing in 2009, August. The Bing currently enjoys over 28% of market share. Google is the most popular search engine, but under newer conditions, Bing is likely to become popular too.

The algorithm used by Bing is different from Google. For the same search, the ranking is different for Bing and Google. Bing is definitely an improvement over Live Search in the context of search results. The new Yahoo/Bing arrangement has comparatively less norms to get into the rank list of the search engine. Some of tips for search engine optimization for Bing include using unique Meta descriptions and titles, use of constant data structure, and use of an XML sitemap to submit the page through http://www.bing.com/webmaster. The full URL of the website sitemap.xml file should be included at the end of the line.

On-page information is important in Bing than Google. The web page should try to include at least 350 words on it excluding the common elements such as menus. Another potential aspect of Bing is that the inbound links with anchor text should be keyword rich. In addition, it is observed that Bing appears to give importance to keywords in URLs. In case of outbound linking, the preferred linking is with reputed and related sites. Linking with reciprocal links can cause harm than justice if the aim is to improve search engine optimization. Bing is more compatible to sites that are heavily loaded with Flash.

Age of the domain is another factor that makes a web page get better ranking in Bing. The older the domain is, better are the chances for a higher ranking in Bing. Bing is more conservative than other search engines. Fresh content is not so critical for Bing. Similarly, the design should not in a manner to trick the search engine. If penalized then the reintroduction of web page in a search engine is not an easy task.

The Bing bot or spider is a software program that crawls over a web page in order to index them. The Bing bot is similar to that of the MSN search or MSNBot. The same principle applies to Bing bot also. Any issues related to Bing ranking, Microsoft offers help through Bing Webmaster hub. One can ask their queries and get answers. It is possible to submit sitemaps and view the statistics of the site too.

It is too early to confirm the factors that are important to Bing. No matter how efficient the Bing looks, it is too early to decide, if it is a competitor to Google.

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