While searching a webpage on the search engine, various yet important keywords are used. The ranking of the webpage depends on the proper use of keywords. The keywords help a person to reach the proper site and the information he is looking for. If anyone is searching for information on milk for instance, then all the web pages that have milk in it will be displayed. The pages that have more number of word ‘milk’ in it will be ranked first and the webpage with the least number of words will be amongst the last web pages in the search result. So, from this it is pretty clear that for better ranking in the search results you need to generate more instances of the keywords. At the same time, stress is given on the words that are shown on the page titles and as the headings of the sections.

Because of this, there has been stuffing of keywords that is done by people on every page. The use of such keywords that are useless may make the search engines lose importance. This has resulted in search engines restrain these websites that are stuffed with keywords. If the search engine notices that the site is overstuffed with the keywords and the system being misused, then it immediately blocks the site from operating. It is essential to include meaningful and appropriate keywords, in the pages.

The initial step for the search engine optimization is crafting the website in such a manner that the user finds it easy to search the information. It has to be user friendly, clear and should not confuse the visitor at all. Keyword selection is a very critical task. For selecting proper keywords you need to think from the point of view of the visitor. As the keywords are ready then along with this an explanation of few lines can also be given, that will display when anyone is looking for the site. Therefore these should be selected with great care.

In HTML, the title tag appears as the head section. If a site is visited by a person then these tags are seen at the top of the browser. And if this is bookmarked as marked as favorite then the title is saved as the action performed. In the head section there are two types of tags that appear namely Meta keywords and the Meta description. The Meta description tag follows the same rules as the title tag. Meta tag keywords are a bit different and are actually a list of keywords. The rule that applies for this is, it should always be in small case and comma or a space needs to be there to separate them. The other part in which keywords are included is the content. The parameters for the content is it should make sense, be readable, keywords be added to it more than once along with the headings.

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